Miami Open Integrated Campaign

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Brand Collaboration

Miami Open X Sweetheart Candy:

For The Love of Tennis

On February 14th, The Miami Open and Sweetheart’s candy will release their brand collaboration : For the Love of Tennis. The collab will showcase the one of a kind, tennis themed sweetheart candies, to celebrate Valentine's Day and get the public ready for the Miami Open, only one month away. The sweetheart candies will have “For the Love of Tennis” written on them, to advocate how the Miami Open and the love of tennis can bring so many different types of people across Miami and the world together.

Brand Act

Specifically aimed at tennis fans, but all are welcome to participate!

Come to one of the heart shaped tennis ball statues placed throughout Miami (Brickell, South Beach, Wynwood, Coral Gables, Coconut Grove) and write something on the statue that you love to do / are passionate about.

The statues are meant to bring all different kinds of people together, encouraging the public to read what others have written to see if they have anything in common with the people of Miami.

Five heart shaped tennis ball statues will be placed all throughout Miami, five weeks out from the Miami Open. One statue will be placed each week, leading up to the tournament.

The Idea

Brickell

Execution